Personalization, gaining a true understanding of their users in a transparent, permission-based way and the Internet of Things are just some of the things marketers will need to pay careful attention to in 2014.  It is also about understanding how your customers use and engage with social media.

Here’s a look at some of most important 2014 Marketing Trends:

Brian Solis provides an excellent look at digital transformation and the customer experience:

2014 – The Embolden Years: Change agents lead the way for digital Thu, 09 Jan 2014 16:04:06 GMT

2014 – The Embolden Years: Change agents lead the way for digital transformation 2014 and 2015 are the years where the importance of customer and employee experience triggers a revolution in digital transformation.

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Social engagement continues to be a top priority for marketers in 2014.   Twitter and Pinterest made huge advances on Facebook in 2013:

Social resolutions for the CMO in 2014 – Fourth Source Wed, 08 Jan 2014 15:15:15 GMT

2014 is going to be the year of real change, and to support those changes, businesses need to take certain measures. Below we’ve outlined Gigya’s 6 key social resolutions that every CMO business should be looking to adopt

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Marketer will continue to emphasize content marketing for building brand awareness, customer engagement, and quality lead generation:

Marketing Strategy – Start 2014 Off Right: Five Marketing Trends You Wed, 22 Jan 2014 15:00:00 GMT

Marketing Strategy – 2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.

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Video will remain an important part of social media marketing.  Here’s a look at some of the 2014  marketing trends for video:

2014 Content MarketTop Trends in Video Marketing for 2014 | 522 Productions Wed, 29 Jan 2014 12:00:05 GMT

A wide range of trends have emerged, and they show the direction that video marketing is taking in 2014. In the new year, many trends from 2013 are expected to continue to grow, such as the rise in micro video and the

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Any marketing trends for 2o14 you’d like to add to the list?